Friday, April 22, 2016
Where: The Jefferson Theater
Cost: $20 Advance / $25 Day of Show / $65 Early Entry tickets / $125 Meet & Greet / $400 VIP Crew Pass
In 2012, SoMo—aka Joseph Somers-Morales— independently released his mixtape, My Life, after growing a vast following by uploading popular renditions of new and old classics to YouTube.
A powerful, palpable, and passionate collection, My Life merged R&B spirit with pop soul, showcasing SoMo’s dynamic voice and his songwriting prowess. The mixtape spawned the Texas native’s first hit “Ride,” which began selling 10,000 digital tracks weekly- prior to any radio support or label backing. At the time, the accompanying music video, directed by Dan Gotti, quickly amassed over 3 million views which has since grown to over 19 million. In addition, the mixtape gained SoMo early support from legendary producer Mannie Fresh, who appeared in the video for his song “Kings and Queens.”