Thursday, October 22, 2015
Where: The Jefferson Theater
Cost: $15 Advance / $17 Day of Show
Over the course of nine albums, at a time when the music industry is undergoing a top-to-bottom transformation, Granger Smith has been building a career that is truly groundbreaking. With sold-out national tours, a social media following of more than three million, and YouTube views nearing 30 million, he has amassed an audience that is unheard-of for a purely independent, unsigned act. He has continually searched for new and innovative ways to connect with his fans and —one by one, room by room — built a national following, culminating when his last album, Dirt Road Driveway, debuted at Number One on the iTunes country chart.
The most dramatic example of Smith’s innovative approach to his career was the creation of his beloved alter ego Earl Dibbles, Jr., first popularized through a simple monologue video, then given songs of his own and more and more attention as his popularity grew. The polar opposite image of the singer (who is actually a graduate of Texas A&M), Earl is given the spotlight on 4X4’s “City Boy Stuck,” but Smith is also aware that he can’t always count on the character’s novelty appeal.
“At some point, I know that Earl has some form of shelf life, and that challenges me to make the Granger side stronger and stand on its own,” he says. “Earl exists best as a black-and-white contrast against the Granger show. So it’s on me to make the best Granger music I can, and have Earl in small portions, enough to satisfy people and keep us rolling.”